OK, so I’m not trying to throw shade at comics or printed media in general, but let’s be honest, cartoons are better than comics… Animation really makes things so much more interesting and attention grabbing.
The same can be said for branding and marketing, strategically using animation can really help your brand stand out.
With screens everywhere these days there is really no reason brands shouldn’t capitalise on the opportunity to capture more attention through the use of animation in their branding. In this article we will give you some tips on how you can use animation to get the best out of your branding and marketing.
Animated Product Showcases
Animation graphics can really take product showcases to another level, not only does it allow you to showcase product features and functionality that are difficult to visualise in a single image or sequence of images, but it allows you all the freedom to do almost anything visually. You can use animation in your product showcases to:
- Highlight product design and key features, functionality and benefits
- Demonstrate product usage and how the product works
- Visualise product features you cannot see with the naked eye, like product internals
- Inject some visual storytelling and brand elements
Storytelling and Brand Narratives
Every brand has a story to tell, and storytelling is one of the best ways to paint a picture of the brand that connects it emotionally with its target audience while expressing the values that the brand stands for. Animation is a great way to tell these stories and can be used in many different ways from; long from storytelling to simple brand logo animations. Here are some ways animation can be used to tell your brand story:
- To add motion to brand graphics and visuals to capture attention
- To create long form stories that tell your brand story and connect with your audience
- To bring brand mascots and characters to life
- To express concepts that are not possible with traditional means
Need to grab attention quickly? A little motion can help draw attention to key messages such as discounts, offers, limited-time deals or to entice customers to take action. While animation can be used as a basis for whole campaigns, it can also be used in simple ways to enhance static content and draw attention to key messages. Here are some ways you can use animation in your promotional campaigns;
- As key campaign collateral in; TVCs, digital ads, social media and website content
- To amplify static content and draw attention to offers, discounts and CTAs
- As social media stickers or filters that can be shared with your audience through social media
- In email marketing to drive action or to quickly capture attention
Explainer videos are a great way for retailers to convey complex concepts, demonstrate product usage, or provide step-by-step instructions, making it easier for customers to understand the product, its usage and to engage with the brand. Here are some ways animation can be used in your explainer videos;
- To highlight product design and key features and functionality
- To demonstrate product usage and how the product works
- To visualise product features you cannot see with the naked eye, like product internals
- To highlight product safety
- To draw attention to or highlight key information in an explainer video shot on camera
Whether you’re putting together a TVC or just animating simple brand elements, animation offers brands a unique opportunity to enhance your brand, these are just a few ways you can use animation to your advantage. Adding a little bit of motion to your brand has never been easier, and in today’s completely digital world there is really no reason to remain static.
Branding and rebranding isn’t cheap, so it may seem counterintuitive that involving a branding agency can save you money. The purpose of a good branding agency is to help you improve your business and your bottom line.
At Pink Dog Studio, we can help you with your branding or rebranding needs, taking out the legwork for you and letting you focus on the other aspects of your business.