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Go+
Branding, Packaging, and Social Media
Go+ products are a range of affordable cleaning products that are available in supermarkets and retailers throughout Santiago, Chile. Go+ successfully aims to provide products that are premium but still affordable. Parent company Rinde Mas approached Pink Dog to help create the look of their new Go+ brand and ensure their new detergent and cleaning products stood out in a space with a lot of competition.
We began by updating the logo and colour palette. We opted for a bold and simple logo, with a ‘pill’ below encapsulating the product name on each product. We chose primary colours for their versatility and visual impact, with the blue colour chosen to work in tandem with the existing blue colour of their best-selling laundry detergent.
With the branding nailed down, we moved on to the labels and packaging. We used the primary colours set out in the brand guideline to categorise each product's label with its own key colour, which compliments the bright colours of the cleaning liquids inside each bottle. The colour of the cleaning products themselves is highlighted with clear and opaque product packaging with embossed Go+ logo.
With the brand and packaging locked down, we moved onto the social media creating social media templates and strategy to market their products on their social media channels. We also introduced the “Don Rinde” company mascot, who is featured throughout the social media campaign and through custom social media stickers.
Design interior
BLT
Design interior
TV campaign
Los Teves
Video production
Social Media
Naan Sense
Social Media Content
Brand Identity
Go+
Branding, Packaging, and Social Media
Branding
Caleu
Brand Refresh and Workspace Makeover
Branding
Rinde Más
Brand Refresh and Social Media Strategy
Store Design
Studio Mala Maña
Store Design and Fit Out
Stand Design
ICV
Exhibition Stand Design
Web Design
Taste Baguette
Website Design and Content
Office Design
LBH
Office Design
Photography
BWS
Social Media Content
Animation
ARK TV Concepts
Live-stream Digital Set
eCommerce
Oatley Cottage
eCommerce website design and development
Video Production
Ashton Media
Conference Videos, Interviews and Graphics
Animation
Kubio
Product Training Animated Video
Video Production
TenSixty App
Video Production Interviews
Email Templates
ACS
Email Campaign Design System
Photography
St George Business Chamber
Annual Charity Gala Dinner
Social Media
Sanctus
Social Media Content
Go+
Branding, Packaging, and Social Media
Go+ products are a range of affordable cleaning products that are available in supermarkets and retailers throughout Santiago, Chile. Go+ successfully aims to provide products that are premium but still affordable. Parent company Rinde Mas approached Pink Dog to help create the look of their new Go+ brand and ensure their new detergent and cleaning products stood out in a space with a lot of competition.
We began by updating the logo and colour palette. We opted for a bold and simple logo, with a ‘pill’ below encapsulating the product name on each product. We chose primary colours for their versatility and visual impact, with the blue colour chosen to work in tandem with the existing blue colour of their best-selling laundry detergent.
With the branding nailed down, we moved on to the labels and packaging. We used the primary colours set out in the brand guideline to categorise each product's label with its own key colour, which compliments the bright colours of the cleaning liquids inside each bottle. The colour of the cleaning products themselves is highlighted with clear and opaque product packaging with embossed Go+ logo.
With the brand and packaging locked down, we moved onto the social media creating social media templates and strategy to market their products on their social media channels. We also introduced the “Don Rinde” company mascot, who is featured throughout the social media campaign and through custom social media stickers.
Caleu
Brand Refresh and Workspace Makeover
When long established cleaning product distributor Caleu approached Pink Dog with a mission to refresh and modernise their brand, they were very clear on one point: Heritage mattered.
We began by modernising their core brand, updating key brand assets logos, fonts and colour palettes. As brand heritage was very important to Caleu we opted to keep their signature brand ‘red’, subtly updating the tone to ensure it complimented the new ‘mint green’ colour we introduced to help convey the brand eco-friendly brand value. We added a new chevron element to the brand, helping convey movement representing the product distribution side of the brand. This chevron was designed to be used alongside the ‘c’ of the brand creating a simple brandmark to be used when the longer form logo is not needed. As part of the refresh we also defined a new brand “Caleu Hogar” which is targeted at a younger and more digitally savvy audience.
With the brand update complete we moved onto refreshing Caleu’s workspace, concentrating on their offices and distribution centre. The redesign of the workspace highlights the vibrancy of the brand, brand colours have been used to activate spaces and exposed timber has been introduced to add natural warmth to the overall space. We embraced natural light, opted for simple yet stylish furniture, and installed versatile, transparent dividers that double as a functional screen and subtly conceal bathroom areas.
Rinde Más
Brand Refresh and Social Media Strategy
Rinde Más is a trusted cleaning product brand in Chile with over a decade in the market. With the introduction of their new Go+ range it was important for Rinde Más to look at the master brand and how they could modernise it too.
We started with an update to the logo and brand colours opting for a palette of blue and green symbolising trust, growth and commitment to the environment. A wordmark logo was chosen for its simplicity, and tagline “casita limpia corozón contento” clean house happy heart ~ helps convey Rinde Más’ vision.
To help Rinde Más sell its new image and promote its many products we put together a strategy and set of social media assets highlighting Rinde Más’ product range. Simple patterned backgrounds in primary colours were designed to highlight specific products and offers.
Studio Mala Maña
Store Design and Fit Out
Independent brand collective Studio Mala Maña, reached out to Pink Dog to craft their newest retail space. Stepping into a shopping centre was a pivotal moment in their expansion of Studio Mala Maña, so it was important to get the store design just right.
Our approach? Think modular with a wide range of products on offer, versatility was important and a modular approach meant that the layout could change to accommodate the products. We unleashed an intense red throughout the store, powder-coating steel frames and mesh of product displays, sales counter and windows, while making a feature of it on the store's rear wall, complimented by raw concrete walls that achieve the sought-after industrial chic aesthetic. Lighting was important in showcasing the diverse range of clothing brands and artwork the store aims to offer, ensuring each piece is as striking as the next.
ICV
Exhibition Stand Design
With “mining exhibition name” fast approaching ICV (Ingeniería Civil Vicente) reached out to Pink Dog to create a show stopping stand design. It was imperative that it not only stood out above the competition but was also functional and contained a meeting room for the ICV to use.
Inspired by the tiered shapes of excavation and incorporating a palette of reds reminiscent of Chile's northern soil, the stand was designed to be minimal yet functional. The graphics tell the story of ICVs journey throughout the years and extend onto the digital display where they work together to highlight ICV projects and initiatives. With functionality in mind we created meeting spaces throughout the stand with the addition of soft furnishings and an office space for private meetings, a parking space was included to house one of ICV’s fleet vehicles.
Working with ICV we travelled over 1,200km to deliver and assemble the stand on site, arranging the transportation back to Santiago, for use at future events.
Taste Baguette
Website Design and Content
When bakery franchise Taste Baguette approached Pink Dog it was clear from the get go that they needed a new website, their existing website was dated, hard to update and most importantly didn’t showcase their amazing products. We worked with Taste Baguette to identify exactly what they needed from their website and got work on the design and content. From our initial conversation with Hieu and Madeleine we realised that they had a real passion for the business and a great story behind it, so we worked with them to tell this story through their website humanising the brand with its audience. It was crucial the website showcased Taste Baguette's great products, so we set about creating an online menu that highlighted each menu item with a clear photo, description and dietary information.
LBH
Office Design
App developer LBH approached Pink Dog with the task of redesigning their offices, to ensure they were a more pleasant environment for their staff and guests.
Pink Dog got to work considering the space and how it could better be used, with a view to the future we ensured spaces were both functional and catered to a growing team. Hard floorings were added strategically to create break out spaces, storage was added to clean up the space and add functionality. The brand was considered throughout the design, bringing in splashes of brand blue throughout the design.
BWS
Social Media Content
BWS approached us to help shoot some social content highlighting Beer and Wine products. We worked with the BWS team to produce content highlighting food pairings, social occasions and product styles. It was important to get the style of this photography just right to ensure it fit the BWS brand while resonating with a 25-35Y/O audience. Styling was kept minimal, splashes of brand colour were applied through props and wardrobe, and scenarios were chosen to be attainable and relatable to the audience.
ARK TV Concepts
Live-stream Digital Set
Stepping into the world of live streaming via social media veteran broadcast TV production ARK TV Concepts approached Pink Dog to help create a digital set for their live streamed show “Les Scheinflug looks back with pride” a talk show focusing on the career of Australian soccer great Les Scheinflug.
Oatley Cottage
eCommerce website design and development
Long established craft and embroidery business Oatley Cottage approached Pink Dog Studio with a simple problem, how can they show up in an increasingly digital world. Established in 1991 Oatley Cottage’s brick and mortar business has been a part of the community for decades, but with the nature of shopping being digital in 2023 there was a huge audience they were missing by not having an online store.
Oatley Cottage already had a crack at moving into the digital, but with an ageing wordpress site and neglected WooCommerce plug in, the current iteration of their website just wasn’t pulling it’s weight, particularly because it was currently offline.
Our solution? Simplicity is key, with the owners and staff of the business already busy enough it was important that their website was easy to update and manage. We opted to use Shopify as our platform of choice, given the simplicity of setup this ensured that the Oatley Cottage team could maintain their website and inventory simply and with little barrier to entry.
We started by ensuring we captured all categories of their products, arranging them into collections that made sense, we then laid out the site applying Oatley Cottage’s brand colours, fonts and logos to ensure their website matched their master brand. We also took into account store location, blog and classes to ensure we captured everything they offer.
Ashton Media
Conference Videos, Interviews and Graphics
Initially Ashton Media reached out to Pink Dog Studio to shoot and edit 2 short videos of their HR Symposium, impressed by the quality of our work Pink Dog Studio is now working with Ashton Media across 8 of their events yearly, producing promotional videos, speaker introduction graphics and social media content.
Kubio
Product Training Animated Video
Kubio is Macquarie Bank's commercial loan application software for brokers, as part of the rollout of this new software it was imperative that the brokers using the software were trained in its use. Pink Dog Studio worked with the software’s developer LBH to put together a short animated training video that highlights the steps brokers need to take when using the software.
TenSixty App
Video Production Interviews
New social media app TenSixty, approached Pink Dog to create a series of promotional videos featuring some of Australia's best real estate agents who work in Sydney's luxury market. We got to work producing 2 videos promoting masterclasses by Gavin Rubinstein and Michael Pallier.
ACS
Email Campaign Design System
With the rollout of their new brand ACS approached Pink Dog Studio to translate a basic email campaign template layout into a functional email newsletter design system that would allow the ACS to communicate its events with its members.
Working with ACS’s internal marketing team we reviewed the supplied design taking into consideration any and all functionality needed, how it would translate for mobile, brand implementation and light/dark mode variants. From this we got to work creating a design system made up of various components on which each email template would be built upon, once built these were brought into Adobe Campaign where they were setup and tested ensuring they worked well across all common hardware, email client and browser configurations commonly used by ACS members.
St George Business Chamber
Annual Charity Gala Dinner
As an active member of the St George Business chamber, it was only natural that Pink Dog Studio would help out by shooting the chamber's Annual Charity Gala dinner. It was important to capture the festive mood of the night along with photos of keynote speakers NSW Premier Chris Minns, Federal member for Barton and Indigenous Australians Linda Burney, Georges River council Mayor Sam Elmir, and St George Business Chamber President Tony Baddiour and others. The photos help raise awareness of the Autism Community Network and to celebrate the great work they do to support families of autistic children.
Sanctus
Social Media Content
Craft Brewery Sanctus approached Pink Dog Studio to produce content for their Social Media accounts highlighting their range of products. We got to work creating reusable social media templates and some one-off photos and animations highlighting their range of products and upcoming events.
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