Case study
Naan sense
Social Media Content Management and Google Reviews
Project
Background
Established in 1991 as Tamana’s Indian Diner has been a mainstay of Newtown’s King st. The restaurant has evolved through the years and changes in staff and ownership, but one thing has remained consistent: the quality of food and dedication to the customers. And this is no different for the latest iteration of the restaurant “Naan Sense”.
With the new name, new owners Shalini and Navs wanted to ensure that they kept satisfying their existing customers as well as attracting new ones. So they started by renovating the restaurant to make it a more enjoyable place to dine
The Problem
With the restaurant now looking great it was important to get new customers through the doors. Shalini and Navs knew they could be doing more but without a background in marketing they didn’t really know where to start.
That's when they approached Pink Dog Studio for help.
The Solution
With a large investment in the purchase of the restaurant and the renovation there was little left in the budget for marketing, so it was important to put together a cost effective marketing solution that got new customers into the restaurant.
Budget in mind we started to form a roadmap for success. Working together with Naan Sense we established a simple marketing strategy that would address both their social media content and their customer reviews through google.
With the plan to address other areas of the business’s branding and marketing as time progresses.
The Process
Our first priority was Social Media; optimising accounts and ensuring customers visiting the restaurant on social media have access to crucial information such as; opening hours, location, menus and delivery services.
With social media accounts optimised it was time to start planning and producing social media content. A content planner was created to track and manage Naan Sense’s social media content and shoot days were set to capture the content.
With the social media now being posted regularly we worked to improve the restaurants rating on google.
Our strategy was simple, to promptly respond to all reviews regardless of rating thanking them for taking time to review the restaurant. Then depending on the feedback; Address complaints, concerns or issues, Acknowledge positive feedback and encourage a return visit. We also took this as an opportunity to learn from these reviews key areas of service that could be improved in store.
The Results
In the period from November 21st to February 18th 2024, the Naan Sense Instagram account experienced significant growth compared to the preceding Aug 23 - Nov 20th 2023 timeframe.
Impressively, reach expanded to 526 accounts - a remarkable increase of 31.1% among followers (154) and 10.7% among non-followers (390). Impressions soared to 6,245, marking substantial growth of 113%. Additionally, profile activity witnessed a commendable uptick, increasing by 16.2% to reach 600.
With the efforts on presenting consistent social media content we have now established a strong social media presence for the restaurant, which Naan Sense a space to communicate with its customers, promote new offers and show off the delicious food they offer.
Google reviews of Naan Sense have greatly increased with the instore staff encouraging customers to review their meals and the overall rating has gone from 3.5 stars to 4.3 stars in a few short months.
With the ongoing social media and google review management, we are now looking at other areas of the restaurant and how we can further improve the customer experience in store. A new simplified menu is coming in the next few months along with updated in store signage.
Book a FREE
BRAND CONSULTATION!
BRAND CONSULTATION!
